Patient website in gastroenterology

More and more people are searching for information, advice, tips, and like-minded people online. What counts? Content, quality, user guidance and trust are important. For its implementation of a patient website, our client looked to the competency and industry experience of TWT Digital Health.

We know what is important in patient communication. Some of the characteristics indispensable for health portals include the use of citations and qualified opinions of doctors and experts. References to other relevant sources of information and patient diaries provide added value, as does the quick and easy exchange of information among users. In addition, usability and comprehensible content play important roles. You can never lose sight of your target audience.

Patient websites provide professional information and assistance

The patient platform is aimed primarily at people who suffer from chronic obstipation. It provides extensive information, explanations, advice and tips on digestion and constipation. A patient diary is a special service that assists treatment and is customized to the personal requirements of each patient.
Alongside expert knowledge and tips for relatives and friends, the website contains information brochures that can be downloaded. This is how patient communication works!

E-health is no longer a trend

The broad target group – those that seek answers to their health questions online – can be reached by the use of appropriate portals. According to the "SPOTLIGHT Healthcare" study conducted by the Bertelsmann Foundation, 73% of German residents use the Internet to be better informed about health risks and illnesses.

Our client has recognized this potential and together with us developed a patient website, which sets a new benchmark. The company is a global supplier of specialized medicinal products and has been active in the German pharmaceutical market for over 10 years. They develop innovative drugs that allow doctors to provide appropriate treatment options, even for challenging and difficult medical cases. In addition, comprehensive information and support services for doctors, patients, relatives and carers is provided.

Ease of use, high-quality content and responsive design

We supported our client in the planning and implementation of this project. Our services ranged from the conception to the creation of content (medical writing), responsive web design, the integration into the relevant content management system, all the way to programming. We are currently responsible for managing the company’s entire online presence in gastroenterology.

Our services

We can support you with integrated communication strategies for various target groups and media, as well as with relevant medical content and attractive media.

  • Patient websites
  • Patient communities
  • Patient forums
  • Forum monitoring based on ADRs (adverse drug reactions)
  • Certified apps
  • Medical editorial services
  • Surveys
  • Social media marketing

Do you have any questions about your communication strategy?

Then get in touch with us! We would be happy to help you. With our wealth of experience in the pharmaceutical industry, we are your experts for patient communication.